Volume 02 – when business meets social
The business world is going through an intriguing shake-up. Stories of brave innovation among the traditional business set, creative entrepreneurial adventure, and communities rallying, all with a common fixation: tackling the world’s most “wicked,” seemingly indomitable social and environmental issues. Poverty. Educational failure. Environmental waste. Damaged oceans and marine ecosystems. A solution? Business—but different.
From coffee growing, to embroidering, to web coding, to toy making; you’re about to learn how social businesses are disrupting the norm, and making way for a host of novel ways to tackle old problems. And it’s up to us—the card-swipers, the consumers, the vaguely labelled “general public”—to vote with our feet and our wallets, and decide whether the demand for such business grows.